The Corporate Researchers Conference is by, for and about Corporate Researchers — focused more on those in research departments within corporations rather that research companies. The brand story is that of exclusivity, quality, and future-facing. This year, that visual story is told with an number of different deliverables. CRC will be held October 16-18, 2017.
- The print brochure is a personal-sized, high-quality 5-color booklet with a lot of white space and a gold metallic finish. Download the PDF.
- Digital marketing is through Facebook and Google Adwords Paid Search (PPC), both managed by me. CRC 2017 Adwords CTR is well over the industry standard of 1.90% and has been as high as 25% for some ad groups! As of 9/4/2017: 25% of registrants were Adword direct click-through conversions, with another 19% of registrants coming from click assists.
- Email messages are responsive and are legible on any device, with clear text and fewer graphics to promote open and click-through rates.
